Email Opt-In: Make it a Double, Or Not?
We answer the burning question: Should you use single email opt-in or double when building your email marketing list?
Baby Don’t Go – How to Avoid the Dreaded Unsubscribe
As an avid Sex and the City watcher back in the day, I’ll never forget the episode where Carrie got broken up with via a Post-it note. In this day and age of mass marketing and virtual anonymity, our...
Social Media Partnerships Can Increase Awareness
One of the list building tactics that we have discussed on the blog before for your email marketing is to partner with another business and feature each other in your email newsletter. I saw this Facebook message...
A Look at the Difference Between Social Media and Email List Building
A “follow” or “friend request” in the social media space can be like gold to some companies, especially for the businesses that measure success by the number of followers and fans they have....
Building Your Email List – Opt-In vs. Opt-Out, Which Way Should You Go?
Many businesses have had the opt-in vs. opt-out discussion at one time or another. The question asked: do you get visitors to take an action to sign up for your newsletter or offers? This is considered opt-in. Or...