Send Your Next Email Campaign to Celebrate American Food Holidays
I got an email from Boudin Bakery today. For those of you who don’t know Boudin, they are a San Francisco staple. If you come to “Frisco” (can we bring that word back btw?) and don’t have...
5 Ways to Help Your Customers Fall In Love with Your Business
Valentine’s Day. Some people love it, and others not so much. But regardless of how you feel on a personal level, it’s a great opportunity to use email marketing to let your customers know you...
Keep One Eye On the Horizon Because the Holidays Aren’t Over Yet
When the winter holidays came to a close, I was looking forward to switching gears, slowing down, and taking some time to come back to center. And it felt nice…until I looked at my calendar and was reminded...
The Gift of Giving Back
Like many, I regard this time of year as a season of giving, rather than a season of getting. And based on my many blog posts over the year, you probably know how strongly I feel about Cause Marketing, giving...
Avoid These Gift Certificate Blunders
In light of the looming holiday season where many businesses will offer gift certificates both online and off, I’d like to mention two specific gift certificate-related blunders (imo) that happened to me...
Upcoming Holidays and Observances – Mark Your Email Marketing Calendars!
Here is a list of upcoming (mostly US) holidays and observances for your email marketing calendars to help you get ready for the season. And don’t forget, sales don’t always have to be for the...
Upcoming US Holidays and Observances – Mark Your Email Marketing Calendars!
There’s always a holiday right around the corner, and whether it’s a national holiday or not, it could be a great reason to send an email marketing campaign. Here is a rundown of upcoming holidays here in the U.S....
5 Offers to Use for Your Business During US Tax Season
That dreaded day where we ask Uncle Sam to take money from us in the U.S. is a few months away. If you run a business you can have some fun with some offers around this day while hopefully making some money! Here...
Now is the Time for Valentine’s Day Email Marketing Promotions
The holidays are behind us so there is a little time to breathe. I say “little” because Valentine’s Day is right around the corner, so now is the perfect time to get your email marketing campaigns...