How to Connect with Online Influencers – Dos & Don’ts
Connecting with bloggers and online influencers is a great way to gain visibility for your company. Their readers and followers tend to be super engaged, which means they may be more ready to buy. And,...
Get Publicity: 5 PR Advantages Small Businesses Have
Small businesses have some key advantages over large corporations when it comes to getting positive PR coverage. Here are five.
5 Lessons from the Chick-fil-A PR Kerfuffle
No business ever wants a PR disaster in its hands. But it could happen to anyone, anytime, so you need to be prepared.
3 Tips to Make Your Press Release More Social Media-Friendly
Have you ever thought about using press releases as a content source? There’s no rule that says only journalists are privy to press releases.
Writing press releases: 8 do’s and don’ts
Drafting a well-written press release isn’t something that requires a PR degree.
How to Write a Great PR Pitch and Get the Media’s Attention
A more effective approach is to “tease” journalists with a brief, personalized email pitch. And the rules of a great email marketing campaign also apply to a successful PR pitch.
5 Easy Ways to Drum Up PR Coverage
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. I’ll admit it, I wasn’t a public relations expert when I started my email marketing company, VerticalResponse. I’m a...
Is Occupy Wall Street Good or Bad for Small Business?
We recently sent a short online survey to a portion of our small-business customer base, to see what they thought about the current Occupy Wall Street movement. Here are some of our findings.
BlogWorld Expo: 10 Steps to Engaging Online Influencers
VerticalResponse marketing team members, Ellery and Colleen, recently attended the BlogWorld Expo in Los Angeles. This is the first in a series of posts on their learnings from the conference. A recurring theme at...