Turn Customers into Advocates
How do you turn lukewarm customers into raving fans? Here are some key strategies that will turn your customers into advocates, both in person and online.
Gain More Credibility with a Customer Case Study
You know that your company is awesome at what it does, but just because you say it doesn’t automatically mean everyone will believe you right away. When it comes to successful marketing, you need to both shout from...
Top 12 Marketing Webinars of 2012
Happy 2013! Hard to believe a new year is here, but in the time-honored tradition of “Best of” lists, we offer you the top 12 webinars of 2012. Not only did these webinars have tons of attendees and...
Word of Mouth Marketing: Andy Sernovitz Answers Your Questions
We recently held a webinar with special guest Andy Sernovitz from WordofMouth.org. He covered lots of inspirational ideas about getting started with word of mouth marketing for your small business. There were so...
How to Get Your Customers to Grow Your Business for You
If you're running a successful business by your standards, then good for you. But it could be better by leaps and bounds just by asking your customers the simple question, "How did you hear about us?"
The 2010 New Year Checklist for Your Business
Every year here at VerticalResponse I make it a point to come up with a list of 10 things you need to be thinking about in the new year. They may be related to marketing, or running your business overall, and...
Lessons in Word-of-Mouth Marketing
Last week I attended the Word-of-Mouth Supergenius Conference that was put on by our friend Andy Sernovitz from gaspedal in Chicago. This conference with its 12 how-to classes, 6 author lunches and 12 real-world...