Measure your email marketing success with KPIs
Email marketing is good for business, but how can you be sure your campaigns are paying off? Here's how to measure your success with KPIs.
Email marketing funnel: Matching message to buyer journey
When cultivating customers from awareness to purchase, consider what a strong email marketing funnel can do for you.
Design effective emails from head(er) to foot(er)
Great emails are a secret weapon that isn't really so secretive. Learn how to make a knock-out header and footer.
Email invitation subject line examples | You’re invited: 6 tips for creating attendance-boosting event emails
Make sure your next event email brings in guests by using this handy cheat sheet.
6 super survey questions for retail heroes
Ready to be a hero to your customers? Create a super survey with six powerful, result-focused questions:
5 A/B tests you can start running today
A/B testing lets you see what’s resonating with your customers and what isn’t. Start running these five tests, and learn how you can improve your email marketing.
How to use email marketing to adapt to Facebook’s new algorithm
With 1.4 billion daily users, there is a staggering amount of content published on Facebook every day. To help us sort through all of that information and ensure that our news feeds show us the posts we’re most...
3 mistakes you might be making with email design
Learn how to avoid 3 common mistakes you might be making with your email design.
Share a post-Valentine’s Day KISS with your audience
As a small business owner, you work hard to create relevant content that engages your customers. But how can you get them to share it with their family and friends? One thing’s for sure: You can’t afford to sit...
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