Social media marketing
Responding – The Missing Link of Social Media
Have you ever commented on a post made by a business you’ve liked on Facebook, or tweeted a question or comment to a business you follow on Twitter? Did you get a response, or did you hear the sound of...
Social media marketing
Social Media & Communities: Is There a Right or Wrong Way?
There are two distinct approaches that most people and companies take with their social media community efforts. The first approach is to look at the numbers. The more people you get in the funnel (or in this case,...