Small business marketing
Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
If you’ve ever worked with a PR agency or consultant, a standard offering is media monitoring – tracking...
Small business marketing
5 Ways to Leverage a Media Placement
A favorable PR hit can be extended in a variety of ways, both online and offline. But, you need to act quickly before it becomes old news.
Small business marketing
Crunched for Time? How to Prioritize Your Public Relations Plan
If you’re the owner of a small biz, you probably do it all: You’re the salesperson, head of HR, bookkeeper, office manager, maybe even the janitor. Adding “public relations extraordinaire” to that always-expanding...