A Surprising Marketing Test & The Results
As email marketers, we’re constantly trying and testing new things to optimize our copy, creative and results. Our Director of Lifecycle Marketing, Kim Stiglitz, recently tried a few tactics with an email we...
Adventures In Testing – Our Very Own “Which Test Won”
Testing, testing, testing. We say it often enough that it might even sound like “blah, blah, blah” to you. But, it’s integral to a successful email marketing campaign. You may be familiar with...
Free Guide: Email Marketing Resolutions for 2010
We’ve already given you your Small Business Checklist for 2010, and so what that it’s already February. Here’s your Email Marketing Resolution list (yep, add this to your long list of resolutions) for...