Small business marketing
Give Your Company Profile (aka ‘About’ Page) Some TLC
If you’ve got a website, you know that your company profile page (also known as your “about” page) is essential. This page answers the critical question nearly every new visitor and potential customer asks: “Who...
Small business marketing
Writing for the Web (It’s Not What You Learned in English Class)
One of my best friends is a dentist who is about to open her own private dental practice. I received a frantic call from her the other day: “I’m building my website, but I have no idea how to write anything for it....