11 Years at the Same Job! Here’s What I’ve Learned…
Our 11th VR-versary is tomorrow (!), February 22nd, so social media manager, Ellery asked if I would publish a post about lessons I’ve learned in the past 11 years of building and leading VerticalResponse....
Motivating Employees: 3 Ideas That Just Might Work for You
This article by VerticalResponse CEO and founder Janine Popick originally appeared on The Huffington Post. I recently got interviewed by one of my employees who is looking to hone in on his career path. He’s...
Like it, Pin it, Sell It – Why Pinterest Matters for Your Business
Pinterest. Is this a term that makes you scratch your head, or does it describe your latest obsession? I can definitely say around our office, it’s everyone’s latest obsession, and it looks like we’re...
How to Reel in Your Readers with a Table of Contents
As small business owners, we work hard to send out relevant and timely email newsletters to our subscribers with compelling subject lines. Did you know that typical subscribers spend just 51 seconds reading the...
12 Steps to Becoming a Natural at SEO – Part 2
Welcome to Part 2 of our 12 Steps to Becoming a Natural at SEO. In Part 1, I covered the basics of SEO such as the difference between SEO and PPC, writing title and meta tags, structuring your URLs and website...
How VR for Appex is Like Managing a Romance
You’re reading this now because you think there is no way that title is true, right? It sounds a little far-fetched maybe, but at this romantic time of year it’s fun to look at things in a different way, through...
Hey Girl, Wanna Go Viral? Learn from Memes
Internet memes (“meems”). What are they? They’re widely mispronounced (don’t feel bad, I thought it was “me me” too). They also equate to every marketer’s dream: viral...
Get Your Vote On: Time to Choose the Next Teen Tycoon!
Sixteen-year-old Jack’s goal with his online startup, Skimling, is to connect high schoolers who want feedback on their essays with teachers willing to critique them – for a small fee. Fifteen-year-old Hana designs...
12 Steps to Becoming a Natural at SEO – Part 1
At my first job out of business school, I was tasked with implementing Search Engine Optimization (SEO) for the website of the company where I worked. First, as green as I was, I knew this was a big deal and was...