Looking For a Smooth Touchdown: Do’s and Don’ts of Landing Page Design
Does your website have an effective landing page? Your landing page is one of the first things that your users will see when they visit your site. Often, it will leave the first impression of your business. A good landing page will encourage your users to take action. However, not many site owners know how to make a good landing page. Vague headlines and poor mobile experience can prevent you from growing your site. Are you looking for tips on making a good landing page design?
In this article, we give you a landing page design guide for your website. Read on to discover some valuable landing page tips.
Know Your Goal
As with any business venture, you need to know your goal. Identifying your goal will allow you to form your landing page. When building your website, your landing page should be one of the first things you think of.
Are you looking to promote a new product or service? Your goal could also be to promote a discount or subscription. You may also aim to grow your email list.
Whatever your goal is, it will serve as the foundation of your landing page. This allows you to think of the right keywords to lead users to your website.
Optimize Your Page for Loading Speed
Reports show that you only have 3 seconds to convince a user to stay on your page. Most online users will leave a page if it takes more than 15 seconds to load, you could be losing visitors. One of the first things you should do when building your landing page is to optimize your speed.
This includes compressing images to make them smaller and faster at loading. A single page with a lot of images could have 100KB in size. Anything from pages to content and other files could bulk up and slow down your website.
An effective landing page should have a strong conversion funnel. This funnels a browser to where a site owner wants them to go. Based on your goal, your conversion funnel will lead your visitors to where you need them to be.
Make sure that your funnel leads your visitors to only one place. A landing page design with too many functions could clutter your site. This overwhelms your visitors and could lead them to bounce from your website.
Have a narrow focus on your landing page. Make your goal and desired user action clear and concise.
Have a Good Headline
One of the best parts of a good landing page design is having a good headline. Your headline, often in big and bold letters, is one of the first things a user will see. Upon visiting a site, most visitors read an offer and CTA after reading a headline.
Have a focus on your target customer when thinking of a website headline. Short, one-lined sentences are the best to grab a reader’s attention. Describe the value of your product or subscription to convince users to browse your page.
Have Compelling Visuals
Images can boost your SEO value and the overall look of your site. However, overloading your website with too many images could overwhelm your readers. Avoid adding too many images to your website.
This will not only deter users from your page but also add to your page loading time. Instead, use high-quality images that add value to your brand. A good brand image should encourage the right emotions.
Most readers will notice your main image after reading your headline. An effective header image will provoke emotions like curiosity or satisfaction.
Consider Your Target Audience
Your products or service could cater to a wide variety of audiences. However, many companies aim their brand to a specific group of people. Depending on your target audience, there are different factors to entice your audience.
If your target is the younger generation, you could cater your landing page design to them. Gen Z audiences prefer vibrant and modern page designs. You could also incorporate minimalism or illustrations of your products or brand.
Add Trust Signals
Browsers who visit a new website often look for cues to prove that they can trust that website. Having these could make a visitor feel more comfortable while browsing your page. Visible company logos and credentials are some things you can add to your landing page.
You may also include past customer testimonials to serve as social proof of your brand. If you’ve worked with other companies before, you can add this to your landing page. This can encourage potential business partners to engage with your brand.
Depending on your product or service, you can add an expert’s endorsement on your page. You may also include a celebrity’s advertisement.
Add Promo Codes and Discounts
When you get new visitors, the best way to engage them is with a great offer. Without a compelling offer, your landing page may not give you the best benefits. A great offer gives your users a solution to one or more of their problems.
When giving your visitors this offer, ensure to keep it short. Try to avoid overwhelming your visitors with persistent ads or self-promotion. Users may leave a site when they receive an irrelevant or annoying offer.
Add Social Buttons
One of the most important things about running an online website is having social media. Many consumers look at a business’s social media for information. Some consumers may even avoid a brand if they can’t find any social media presence on it.
Browsers may take this as a sign that your business isn’t updated or active. One of the best things you can add to your landing page is social media buttons. You can lead your users to various channels like Twitter, Instagram, or Facebook.
Create an Effective Landing Page Design Now
Here are some of the best practices for a good landing page design. From fast loading times to trust signals, use these to turn visitors into loyal customers.
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