Online Form Builder

Quickly and easily build your email list with the Online Form Builder

Get visitors’ attention and information by creating a custom form that automatically syncs to your contact list.

Want to grow your email list?

Quickly create free, custom sign-up forms for websites and landing pages. When visitors enter their information, it automatically flows to the VerticalResponse contact list you’ve specified.

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Features and benefits


Easily add a sign-up form to your website or landing page. Collect email addresses and other visitor data, so you can segment your lists and better target your email campaigns.


Add a human touch by setting up a Welcome Series greeting subscribers to your mailing list. Include useful content that shows they made the right choice by signing up.


Spend time connecting, not coding. With no technical experience necessary, quickly create and customize a sign-up form. Choose the information you’d like to gather, then let it automatically flow to the email contact list you’ve specified.


Request the information you want — names, birthdays, phone numbers, locations and so on — and use that data in future email campaigns such as sending birthday greetings or invitations to nearby events.

Create an Online Form in 3 easy steps

Under Contacts, click “Sign Up Forms.” Then select the appropriate contact list and choose a hosted or embeddable form.

Design your form, select which information you’d like to collect from visitors, and create a Thank You page.

Preview your sign-up form, then share it with a link or by embedding the HTML.

Generate leads in just a few clicks


Select from 12 different templates, then easily create a corresponding Thank You page.


Put the form link on your social media pages, or generate HTML code to embed the form to a webpage.

Host Or Embed

Let VerticalResponse host your form, or embed it on your website, blog or landing page.

Real-Time Reporting

Get data on how many people viewed your form, and how many entered their information. Quickly edit your online forms from the Contacts page at any time.

Grow your email list today with our easy online forms.

VerticalResponse Partner Program