Email Automation, which VerticalResponse recently added to its powerful toolkit, increases the impact and reduces the costs of email marketing. Studies conducted by MarTech Zone show that average click-through rates on automated email campaigns are three times higher than their one-off counterparts, and companies that regularly use automated email series generate 80 percent more sales at one-third less cost than other companies.

Brant Schmitz, Director of Email & Marketing Automation at partner company Deluxe, recently presented a webinar about email marketing and how businesses can harness the power of Email Automation in their campaigns. Here are a few of his key takeaways:

Email Automation is versatile

Automated email campaigns can promote your brand or products, create awareness, launch a product or service, re-engage customers, educate readers, or onboard new customers.

Email Automation nurtures trust and credibility

Consumers trust what they’re familiar with. By sending out automated emails that keep your brand top-of-mind and offer valuable information, you can build trust and credibility with your readers.

Determine your strategy ahead of time

Email Automation requires businesses to spend more time and effort planning campaigns: determining goals and the timing of emails, as well as writing all the messages in a series at once so they work together cohesively. After that work is complete, the automated series delivers campaigns to customers’ inboxes automatically, reducing the work required to send each email.

For the rest of Brant’s tips and insights, watch the full webinar

You can also catch the full webinar on Deluxe’s YouTube channel. For more on how to strategically deploy Email Automation with your own campaigns, download our white paper.

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