Email addresses change when people switch jobs, choose not to receive emails from you, or stop using an address solely used to submit forms on websites. It is your responsibility as a marketer to ensure that you are consistently adding new contacts to your email lists to maintain growth.

Owned media has several advantages over paid media, including being far more cost-effective and immune to unexpected algorithm changes. You may also alter the narrative for your brand. An engaged email list is a company’s biggest asset since it is a portion of owned media or media channels your organization has complete control over.

Building and maintaining an email list in a specific place is easier than you think. Each year, the email database declines by 22.5%. Because individuals change, your contact email addresses are transferred from one business to another, and some people choose not to receive emails. An organization that understands its importance has made expansion a top priority.

How Email Lists Assist Companies in Expanding:

You can increase the size of your email list for various reasons. The most apparent argument is that you have more prospective consumers or clients the more individuals subscribe to your list. Customers prefer to interact with firms that remember them when they email them about new items, information, or sale announcements since it’s a personal and professional form of communication. Large companies like email marketing because it offers significant sales returns for a little investment.

Email lists are beneficial because they enable you to communicate with and establish relationships with your audience. Brands interact with their audience on sites like Facebook, Twitter, and Instagram.

In the digital age, an email is a powerful tool for businesses to connect with their clients. New customers may visit your website to learn more about your brand by checking out your social media presence. However, because there are so many brands on social media and so many brands engage with their customers and visitors through email marketing, there is no guarantee that people will see your content or even remember you if you only interact with them through social media.

Why you should create an email list:

If you’re new to online business, it may be mysterious why you require your email list. But there are numerous advantages. In actuality, the most valuable asset for the majority of well-established online businesses is their email list.

Advantages of creating your email list:

It costs less

The price of digital advertising is flying while its effectiveness is declining. Comparatively, sending frequent emails to your email list is very affordable.

Emails are private

You can customize emails, but advertisements cannot. Additionally, unlike on social media, you may automate emails so that they are sent depending on consumer activity.

You can much more accurately aim

The targeting on Facebook and other ad networks is deteriorating. You may target certain things with emails, such as demographics (city, gender, and birthday) or behavior (bought product, clicking on the email, etc.)

Your list is yours

You would not need to rely on any other business or platform. Your email list is incredibly precious, and it belongs to you.

Email also use to establish connections

Digital advertisements naturally adopt a “spray and pray” strategy to communicate with as many people as possible. You can tailor automated emails that follow a customer’s journey using email. Ads won’t allow you to do that.

How can you grow a massive email list?

Here are three strategies for partnering with others and creating win-win alliances that expand your respective email databases and increase sales:

1. Partner with Local Business:

Indirect competition is common among neighborhood businesses, and many share your customer base. Ask them if they’d like to collaborate on a regional email marketing campaign by getting in touch with them.

  • Exchange emails promoting each other’s weekly offers.
  • Offer each other’s email list and describe the advantages of joining.
  • Make a unique package. For instance, a restaurant and movie theatre might advertise a “couple’s date night” package. A win-win-win scenario is where each business provides a discount, customers sign up for both businesses’ mailing lists, and they enjoy an affordable night out.
  • Create a weekly “community deals” newsletter in collaboration with other local businesses. Every company may post its weekly offers and assist in promoting the list to its clientele.

2. Collaborate with internet companies

Have a local, national, or international clientele? Consider possible business partners that do not directly compete with you but have the comparable size and client demographics by looking outside the boundaries of your zip code.

For instance, an online billing software company might collaborate with an online bookkeeping company. Alternatively, a business that sells dog food might collaborate with a business that offers dog toys.

Ideas for partnerships with online email include:

  • Encourage the sale of related goods and services.
  • Promote one another’s lead magnets, such as eBooks, to get clients to join one another’s email lists.
  • Customers should be aware of special offers; for instance, if someone buys dog food from one company, they might offer them a 15% discount if they join the mailing list of the dog toy company.
  • Establish affiliate relationships so that one business benefits financially when a customer of the other makes a purchase.
  • Create packages for joint venture partnerships where you combine two goods or services into one reduced deal.

Many online businesses exist, so do your research and identify the top candidates. They offer complementary goods and services rather than ones in direct competition with you. Similar to local partnerships, it benefits everyone as the consumers receive a fantastic deal, and both companies split the marketing expense and profit from sales. It’s a fantastic way to instantly grow your Audience and boost sales through dependable referrals.

3. Work together with charitable organizations

You can reach a targeted audience through nonprofit organizations eager to contribute money to a worthwhile cause. You can make the deal more enticing by providing something in return, like a good or service.

Measures include:

  • Hold a unique, time-limited sale where a portion of the proceeds is donated to a charitable cause. Opportunities abound during holidays, membership drives, and special occasions.
  • Anyone who joins a nonprofit organization’s email list can receive a special coupon. To deliver the coupon and carry on marketing to its Audience, the nonprofit will share its subscribers with you.
  • Give a portion of the proceeds from each sale to a charity that is important to your clientele. As long as the program is profitable for everyone involved, you can continue it.

Nonprofit organizations will promote your email list to their members, donors, and email subscribers. The relationship benefits both parties. Because they receive a portion of sales (or another type of donation, like an in-kind donation), you gain more subscribers and customers, and customers get a great deal while supporting a good cause.

How to successfully form email partnerships?

You should have picked up on a theme by now: to make email partnerships work, you must establish a win-win-win scenario. All partners profit as a result, but customers gain the most.

More advice for effective email collaboration is provided below:

Collaborate with a company has a similar Audience:

Cooperate with those with a similar audience to your own and avoid going head-to-head (who are easy to work with). Make sure the relationship benefits both parties equally and both parties receive benefits.

Never send spam to email partners’ subscribers

When you form partnerships, it’s a good idea to be clear about how you intend to use your expanding email list.

Prioritize subscribers

What will encourage them to join your mailing list? List of your partner? Then choose how to design a package or program that motivates subscribers.

Try it out with only one potential companion first

If your efforts are successful, consider forming new alliances or teaming up with several companies to run a single promotion. If you fail, figure out what went wrong and fix it: the wrong partner, target market, or offer.


Any firm must have email lists for marketing purposes. They are an excellent means of getting in touch with your clients and subscribers. Your email lists will increase if you use social media, CTAs, giveaway competitions, collaboration with other companies, blog authoring, and guest blogging.

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© 2019, Brian Morris. All rights reserved.

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