Create CTAs readers can’t resist
Test your way to the perfect CTA. One of our email experts explains how.
Email marketing best practices: Testing your emails before hitting send
What does it take to put together an email? How do you take all the components we write about week after week, and put them together to create a thoughtful, well-executed campaign? We asked our in-house email...
Measuring the performance of your newsletter
As small businesses plan for the types of email marketing campaigns they want to send out, it’s no surprise that newsletters often top the list. Here are a few reasons why: Newsletters are personable – offering...
Spring into email marketing success with our new features
Our recent product release includes another round of exciting features that are sure to put some spring into your (email marketing) step this season. Ready to get started? Read on… Segmentation – Create a...
The Basics of Mobile Friendly
Smartphone usage continues to rise and people expect websites to keep up. Make sure you understand what this means for your website and why it needs to be mobile friendly.
![New Feature: Email List Segmentation [Phase 2]](https://verticalresponse.com/wp-content/uploads/2020/12/segmentation2.jpg)
New Feature: Email List Segmentation [Phase 2]
This update allows for contact-based segmentation, which means, you can segment your contact list based on a set of predetermined parameters related to name, phone number, age, custom fields, and more.
Market segmentation 101 for retail businesses
The Whats, Whys and Hows of Market Segmentation
6 Tips to Ensure Direct Mail Avoids Junk Mail
6 quick tips for a successful direct mail campaign.
4 Uncommon Ways to Help New Customers Discover Your Business
Make it easy for customers to find you. Use these four uncommon ways to grow your customer base now.