Have you tried using the first person in your CTA copy? Inserting an "I" instead of "you" may boost email clickthroughs and conversions.
Small Business Revolution is back for another inspiring and insight-filled season. Join the six winning businesses in Searcy, AR, as they undergo a complete marketing makeover.
A staggering 69 percent of U.S. adults are social media users. With that number increasing all the time, small businesses need to look to platforms like Twitter, Facebook and Instagram to reach their customers....
Our year-end list has arrived. See which VerticalResponse articles were most popular with our readers.
The U.S. Small Business Administration (SBA) founded National Small Business Week in 1963. The yearly event recognizes the important contributions that entrepreneurs and small business owners make to their...
Spruce up your email newsletter for the fall season — and beyond — with these design and copy tips.
When email marketing is combined with social media, you can amplify your reach. Learn how to expand your following and grow your business with social media marketing.
Make sure your email subject lines shine merry and bright this holiday season. Check out this list of holly, jolly examples for inspiration.
See how Polka Dot Parlor built an email marketing program from scratch and started connecting with more customers than ever.