5 Ways to Take Privacy Seriously with Your Email Marketing
How do you get the information you need and reassure your customers that their information is safe? Consider putting these five practices in place so both sides win.
4 Email Marketing Tips From Across the Pond
The folks over at Business Matters Magazine have put together a list of four ways to make your email marketing better.
How to handle an unsubscribe with style, class and a little sass
I work for an email marketing provider, so it’s a given that I get a lot of email. Sometimes when enough is enough, or I just don’t need to receive an email anymore, I click unsubscribe. Often, because...
CAN-SPAM, Canadian-style!
Last October, the Fighting Internet and Wireless Spam Bill (aka Bill C-28), the Canadian equivalent of the US CAN-SPAM act of 2003, came under fire as it faced strong lobbying from local businesses, who are looking...
Was the White House Spamming?
You may have heard the brouhaha about the Obama administration sending an email marketing campaign out to millions of recipients last week regarding the health care reform. During a press conference Fox News...