Small business marketing
5 Metrics Every Marketer Needs to Keep an Eye On
No matter your business, you need to know how you're doing when it comes to bringing and converting new leads. Here are 5 metrics we keep an eye on.
Small business marketing
Lifecycle Marketing: What it is & Why it’s Important to Your Business
Lifecycle marketing (i.e., contacting customers based on where they are in the contact and purchase process) is getting lots of attention in many businesses. In fact, it’s so important that at...