Clickbait Can Hook Readers … But Is It Worth It?
Clickbait is exactly that – bait. It's a ploy used to generate more eyeballs on one's content. But does it really work, and is it worth it?
Nailed Your Copy? Think Again.
My team and I produce a lot of content for VerticalResponse. In doing so, I also edit a ton of copy. Sometimes after reading the same content for what seems like the millionth time, I have a “Eureka!”...
11 Small Words that Crowd Your Copy
We talk about copywriting at VR because it’s integral to any marketing. Whether you’re writing an email, website copy, online ad, Twitter Tweet, Facebook post, or blog post, you’re communicating...
Who Else Wants to Write Better Email Copy?
VR Retention Marketing Specialist, Amber Ricchetti, recently attended a DMA copywriting seminar in NYC. She came back with a ton of great insight, ideas and tips on how to improve our email and online copy....