Email marketing best practices: Testing your emails before hitting send
What does it take to put together an email? How do you take all the components we write about week after week, and put them together to create a thoughtful, well-executed campaign? We asked our in-house email...
Tips to creating an online gift guide that delivers the goods
The holiday season is a great time to create and send a gift guide to your email recipients. Here are 5 tips and examples to get your gift guides in gear in time for peak holiday shopping season.
3 easy steps to creating a holiday email template in VerticalResponse
In just three easy steps you can create a holiday email template you can use all holiday season.
Email design: Let’s get typographical
What really goes into your email design? Considerations like your logo, brand colors, imagery, and content all come to mind. But what about your typography? While easy to overlook, font can play a huge role in how...
Email design: Our favorite newsletters
A well designed newsletter captures readers' attention, and engages them with your business.
Play nice in the inbox: 7 tips for a well-designed newsletter
Make sure your newsletter gets opens and clicks. With these tips, you’ll increase readability and customer engagement in no time at all.
How to give your website rock star status
Use these three ways to boost the website results your company needs.
13 easy-to-use tools for creating killer visual content
To help you create images that garner BuzzFeed-worthy engagement, here are 13 of our favorite easy-to-use visual content creation tools.
Effective birthday emails that light up our inboxes | Best Happy Birthday Emails
Sending birthday emails to your subscribers can drive revenue and engagement. In this post, we examine effective birthday email examples from our own inboxes.