Coding an Email Template: Tips, Tactics & Trip-ups
Designing email templates requires imaginative coding skills. Here, we arm you with knowledge about what really works and what doesn't in HTML email design.
The Psychology of Color & Marketing – What Actually Works?
Can you really use particular colors to enhance your customers' moods, influence a click or affect their purchasing habits? Let’s find out:
The Pros Dish: Email & Website Design Tips
Wondering if your website or email design is up to snuff? We sat down with VerticalResponse design pros who dish their helpful tips. Whether you’re starting from scratch or looking to spruce up what you’ve..
Everybody’s Doing it, But Are Image Heavy Emails Really a Do?
If you take a look at your inbox these days, you’re bound to see a lot of emails that contain either very little text and one big image, or lots of images. We live in a visual world and an image can...
Entice Mobile Users to Open Your Emails: 3 Tips
Here's a little-known secret to get more people to open your email marketing campaigns.
Make Everything Bigger Syndrome: a Lesson on Proportion (with Monsters)
This is a blog post intended to lay down some foundational design principles in a way that makes sense to non-designers. Hopefully you’ll learn how to create better looking communications that enhance the...
Email Delivery: How Your Email Looks in Different Email Clients
Our Email Delivery Manager Kiersti Esparza, recently contributed to our blog with Part 1 which focused on Authentication, Reputation, Feedback Loops and Bounced Email. Today she’ll be talking about Email Rendering....