How To Extend The Life of Your Email Campaign
You spend a lot of time creating a great looking, information-filled email marketing campaign. You send it out to your recipients and within 48 hours you see your response rates start to slow down. That’s...
Top 10 Things to Test to Put Your Email on the Top 10 List!
To stick with the “10” theme for VR’s 10th Birthday this month, here are 10 things you can test in your email to make it better than ever. From Name: The most effective From Name is what your...
Facebook Messages – What You Need To Know!
There’s been a lot of hubbub about Facebook’s recent announcement of their new messaging system, “Facebook Messages.” Some thought it would be a new email service, and some even called it an “email...
Why You Should Include an Opt-In Form in Your Email Messages
Every business is focused on building their lead lists, their customer base, their email marketing lists and their social media followers. And chances are that you’re sending out email campaigns. So you might...
How to Collect Lead Info When You Give Something Free
Every business wants to get more email marketing leads right? We all need more exposure to potential and more customers to grow our businesses. One idea to get more leads in the door is to give something away for...
Creating Exclusivity & Time Sensitivity – Put It to Work for Your Business
As business owners we’re always looking for ways to turn looky-loos into buyers. Two examples of great ways to use both exclusivity and time sensitivity are Gilt Group and Rue La La. My team here at...
11 Email Marketing Terms You Need to Know
As an email service provider we are constantly throwing around terms that sometimes our customers may or may not know. So I decided to pick 11 email marketing terms and give you the low down on what they mean....
How to Create a Successful Email Newsletter – Webinar Q&A
We had a fantastic turn out for our How to Create a Successful Email Newsletter webinar recently, thanks to everyone who attended. There were so many great questions that we couldn’t answer all of them, so...
8 Places to Find Advocates For Your Business
Most businesses have customers who love them and who love to talk about them. You’ve probably spent a lot of time and energy building up your business, so now it’s time to locate those people who love...