Small business marketing
Coding an Email Template: Tips, Tactics & Trip-ups
Designing email templates requires imaginative coding skills. Here, we arm you with knowledge about what really works and what doesn't in HTML email design.
Email Marketing
Email Testing 1,2,3 – How to Get an A+
When it comes to email marketing, once you’re content with the copy and design, it’s tempting to forgo all email testing and just send it out – especially when you’re crunched for time. However, testing,...
Email Marketing
Symbols in Email Subject Lines – Hot or Not?
Have you noticed how many emails you’ve received lately with symbols in the subject lines? Do you ♥ them or ☹ them?