Small business marketing
5 Metrics Every Marketer Needs to Keep an Eye On
No matter your business, you need to know how you're doing when it comes to bringing and converting new leads. Here are 5 metrics we keep an eye on.
Small business marketing
Hit ‘Em With Your Best Shot: Segment Your Email List [Infographic]
A whopping 80% of marketers send the same info to everyone on their email list. Using segments of your email list can help you make a big impression.