What A/B Testing Can’t Do for Your Email Marketing
Analytics are for honing an email marketing campaign or message, but they can't do the heavy lifting of creating that voice or appeal. Here's how:
The Advantages of Segmenting Your Email Lists
By targeting specific groups aka segmenting your email lists, you can greatly improve the effectiveness of your email marketing campaigns.
Put a Hashtag on It!
Hashtags, those little yet powerful pound signs (#), are a common way of making a social media marketing campaign more effective. Several social media platforms actively use this small tool, including Twitter,...
See How Food & Wine Mag Uses Content to Boost Email Marketing
Great example of how a printed magazine offers a download of a ton of lip-smacking recipes, so they could start sending email marketing campaigns.
Great Retail Email Marketing from Rag & Bone
We left something in our shopping cart for about a half hour and this reminder came to us. Check out killer retail email marketing by Rag & Bone!