Get the Most from Your Transactional Emails
Transactional emails tend to have high open rates. Make sure you're sending the right message with these tips.
Is Your Business Going to the Dogs?
In this dog-eat-dog corporate world of deadlines, stress and non-stop meetings, I got to thinking about the effect it has when I bring my pup Dwight (see below) to work. The minute he trots in the door, people...
The Power of Surprise as a Marketing Tool
Do you like surprises? Well, here’s a good one for you: A recent article by Scott Redick in the Harvard Business Review suggests that the element of surprise is the most powerful marketing tool of all. Now...
Symbols in Email Subject Lines – Hot or Not?
Have you noticed how many emails you’ve received lately with symbols in the subject lines? Do you ♥ them or ☹ them?
Get Snappy, Gain Engagement – 8 Instagram Tips for Your Biz
Instagram, the free picture-sharing social site is a hipster/photographer wannabe’s paradise, right? Just like Pinterest is for DIY-crazed women and wedding planners. Stereotypes aside, taking advantage of a...
Tips & Insights from DIY Innovators
Jenny Hart, owner of Sublime Stitching Steve Jobs once stated during a Stanford commencement address, “You’ve got to find what you love… Work is going to fill a large part of your life, and the only way to be...
Learn from the Pros – Contests & Promotions We Love
Contests and promotions are a great way to get people excited and talking about your business. They can be a refreshing addition to your usual advertising. And, when done right, they’ll encourage word of mouth...
How ModCloth Takes the Social Media Cake
What’s wildly successful, unbelievably adorable, and huge on social media? If you said, “cat videos,” or “Ryan Gosling,” you’re absolutely correct, but I’m also talking...
Promos So Fine, They Blow Our Minds
“Oh promos, you’re so fine, you’re so fine, you blow our minds! Hey promos!” – Like a catchy tune, a good promotion has the opportunity to successfully stick in the eyes, ears and mind of an eager...