Growing Your Email List Can Be a Piece of Cake
Last Friday morning I stopped in my neighborhood bakery, Noe Valley Bakery, on the way to work. The first thing I noticed – besides the mouth watering pastries – were the signs by the front door and on...
11 Spam Words to Avoid in Your Subject Line
An ever-popular question we get here at VR is “What words should I avoid in an email to ensure inbox delivery?” If only there was a straightforward answer to that question! As with many things email...
How Gap Fails with Their Customer Satisfaction Survey
Any business that has customers should be concerned with their customers satisfaction. At VerticalResponse, we regularly survey our active customers with a simple Net Promoter Survey that asks the ultimate...
3 New Places to Include Facebook, Twitter & Linkedin Icons
As a small business owner, it’s imperative that you work at building your prospect and customer lists. And it’s OK to have separate contact lists. We all do. Some customers like to be reached via email,...
Free Stuff = New Customers + Great Word of Mouth
The word “free” is a wonderful word, isn’t it? Risk-free, free shipping, buy one get one free – they’re all tried and true in the world of marketing. But have you ever thought of...
Email Marketing and Italy; a Comparison
I was on an Italian vacation (my favorite place in the world) pondering what I do for a living – teaching the art of email marketing so that small businesses can use it to grow – and I started to draw...
We Get Questions, Lots of Questions!
Every week our Training & Education manger, Jill Bastian holds a live demo of our VerticalResponse product. It’s an hour where you can learn the basics about using your VR account and get some great email...
Expand the Reach of Your Email Beyond the Inbox
Social media is the talk of the town, but after many conversations we’ve found that people often leave with more questions about how to make effective use of social media for their business than when they...
7 tips for Using Email to Promote Webinars
Karen Bannan from B2B Magazine posted this interview she had with me on how email can be effective to drive people to Webinars. Email marketing can be a smart way to help people learn more about your company or...
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