Why a sign-up form is a no-brainer for email list growth
If you're using an email sign up form for the first time, or you’ve been using one forever (good for you!), make sure you follow these three golden rules for every sign up form:
Email amassing? 24 great ideas + 18 content tips
Build your email list with these 42 tips. Then create relevant and appealing content to keep attracting and retaining subscribers. Here's how.
10 Easy Ways to Draw an Email Marketing Crowd
Need help drawing an engaged audience to your emails? Here are 10 easy tips for growing your email list and maintaining loyal subscribers.
Email Opt-In: Make it a Double, Or Not?
We answer the burning question: Should you use single email opt-in or double when building your email marketing list?
Baby Don’t Go – How to Avoid the Dreaded Unsubscribe
As an avid Sex and the City watcher back in the day, I’ll never forget the episode where Carrie got broken up with via a Post-it note. In this day and age of mass marketing and virtual anonymity, our...
How Lamps Plus Turns Off Their Customers
Our director of MarComm, Alf, recently purchased a new lamp from his local Lamps Plus store. At checkout, they asked him if he would like to get an email confirmation when the lamp arrived at the store, so he would...
CAN-SPAM, Canadian-style!
Last October, the Fighting Internet and Wireless Spam Bill (aka Bill C-28), the Canadian equivalent of the US CAN-SPAM act of 2003, came under fire as it faced strong lobbying from local businesses, who are looking...
A Look at the Difference Between Social Media and Email List Building
A “follow” or “friend request” in the social media space can be like gold to some companies, especially for the businesses that measure success by the number of followers and fans they have....
Building Your Email List – Opt-In vs. Opt-Out, Which Way Should You Go?
Many businesses have had the opt-in vs. opt-out discussion at one time or another. The question asked: do you get visitors to take an action to sign up for your newsletter or offers? This is considered opt-in. Or...
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