15 must-haves for a solid email marketing program
Incorporate each of these elements to have a rock solid email marketing program this year.
Top marketing trends in 2016 and what they mean for your small business
Get marketing insights on search engines, mobile, marketing automation, content, and email marketing for 2016.
Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization
Gone are the days of "batch and blast." Increase unique open rates by 29 percent and unique click rates by 41 percent with email marketing personalization and segmentation.
To Personalize or Not to Personalize – Which Drives the Best Results?
There’s been a lot of back and forth regarding the use of personalization in email. Many argue personalization (in the subject line for example) can leave your emails feeling spam-like and generate negative results...
The Results Are in! Takeaways from VR Email Tests: Personalization Edition
Another quarter, another test! Here at VerticalResponse we’ve been keeping up with our email marketing testing (so have you, right?), so I thought I’d share some of our findings with you once again. The...
5 Common Email Mistakes to Avoid
VerticalResponse provides tools and resources to help you create your emails and get them delivered to your subscribers inboxes. And, we pesonally approve every email sent out through our system. Yep, you heard...