Small business marketing
Give Your Dashboard a Makeover: 8 Email Metrics That Count
There are so many metrics available to us, yet only a select few are actually useful. Opens, clicks, revenue may inform you, but they are what I would call "raw" numbers. As in, do they really tell you whether your...
Small business marketing
Using the Custom Email History Object
I’m writing this blog post while eating turkey and mashed potatoes, so my apologies in advance if I accidentally drop any food into the article. As noted in my last blog post, VerticalResponse tracks opens, clicks,...