What A/B Testing Can’t Do for Your Email Marketing
Analytics are for honing an email marketing campaign or message, but they can't do the heavy lifting of creating that voice or appeal. Here's how:
Mythbusters: Do Old Wives’ Email Marketing Tales Hold True?
Mythbusters: Do Old Wives’ Email Marketing Tales Hold True? is the first in a new blog series where we tackle and debunk common myths in email and social marketing. Email marketing is an ever-evolving...