Small Business Innovators – Back to the Roots
Editor’s Note: We’re constantly amazed at the innovations we see happening in small businesses every day. As part of a periodic series, we’ll highlight some of the companies we think are turning...
To Personalize or Not to Personalize – Which Drives the Best Results?
There’s been a lot of back and forth regarding the use of personalization in email. Many argue personalization (in the subject line for example) can leave your emails feeling spam-like and generate negative results...
Cut the Fat! 8 Ways to Eliminate Unnecessary Overhead for Your Business
For any small business it’s important to spend money where it counts and eliminate unnecessary expenses. Besides looking at what cost drivers you can keep down, it’s also important to remember the...
Measure Twice, Cut Once: Choosing the Right Domain Name for Your New Business
This article by VerticalResponse CEO and founder Janine Popick originally appeared on The Huffington Post. Ten years ago when I launched my email marketing company, VerticalResponse, I was lucky not to have any...
Think Big, Work Small: How to Get Your Startup Off the Ground Fast
This article by VerticalResponse CEO and founder Janine Popick originally appeared on The Huffington Post. When you’re starting your business, you want things to happen fast. You have some choices to make....