Finding the pot of gold: How spring emails can boost your business
As the temperatures rise, so do people’s spirits. Here are tips to share some springtime joy with your email list.
5 tips for reinforcing your USP via email
Looking for fresh and engaging ways to showcase what makes your business unique? Try these easy but effective email marketing tactics.
Email marketing turns 40: Here’s how it still benefits your business
As email marketing celebrates the Big 4-0, find out why it's still one of the most valuable promotional tools small business owners have.
Clothing boutique designs unique email marketing strategy | boutique email address
See how Polka Dot Parlor built an email marketing program from scratch and started connecting with more customers than ever.
Email marketing funnel: Matching message to buyer journey
When cultivating customers from awareness to purchase, consider what a strong email marketing funnel can do for you.
It’s the law: 7 email marketing rules you should know
We break through the jargon to help you understand the CAN-SPAM Act, a law that governs email marketing.
5 retail tips to make the most of dads and grads
Check out these five tips to capture retail sales for both dads and graduates.
Share a post-Valentine’s Day KISS with your audience
As a small business owner, you work hard to create relevant content that engages your customers. But how can you get them to share it with their family and friends? One thing’s for sure: You can’t afford to sit...
5 A/B testing tips for click-worthy subject lines
Are your email subject lines being ignored? Perform these A/B tests to get through to your customers.