How to handle an unsubscribe with style, class and a little sass
I work for an email marketing provider, so it’s a given that I get a lot of email. Sometimes when enough is enough, or I just don’t need to receive an email anymore, I click unsubscribe. Often, because...
Great Scott! 5 Email & Social Marketing Tips from the Future
VerticalResponse marketing team members, Colleen and Savannah, recently attended the Marketing Sherpa Email Summit in Las Vegas. This is the second in a series of posts on their learnings from the conference. Image...
How Lamps Plus Turns Off Their Customers
Our director of MarComm, Alf, recently purchased a new lamp from his local Lamps Plus store. At checkout, they asked him if he would like to get an email confirmation when the lamp arrived at the store, so he would...
Top 10 VerticalResponse Blog Posts of 2009
When finishing up some of my 2009 reporting I took notice to my 10 blog posts that received the most views from last year. Because I still think that some of them are very relevant I want to share them with you one...
10 Must-Haves To Dress Up Your Email Marketing Campaigns
Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a list of things you must have that will help you grow your...