Psst… want to know the key to writing engaging copy for email, social media and the web? We’ve got a cheat sheet.

Now we don’t normally condone “cheating,” but when it comes to writing effective copy for various online marketing channels, like Facebook, email, or a website, we wholeheartedly approve of you using our copywriting cheat sheet infographic. Producing content and promoting it is a top priority for gaining and retaining customers, but not every marketing channel is the same. Your writing should also accommodate each channel and the audience it attracts. But what tone of voice should you use, how many characters do you include, when should you sell, or simply converse? Our cheat sheet answers these questions so that your content is both engaging and effective… And this is one cheat sheet you don’t have to worry about getting caught using. Pass it on!

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