In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Tim McDonald, Director of Community at Huffington Post. He is also on the social council of No Kid Hungry and is the Co-founder of CreatingIs. McDonald shares his perspective on Facebook promoted posts and the value they can bring to small businesses.

A key takeaway that McDonald shares: Small businesses should focus more on listening to their customers rather than talking to/at them on social, especially if your business is new to social media.

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