Advice from a Social Pro: Are Facebook Promoted Posts Valuable? [VIDEO]
In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Tim McDonald, Director of Community at Huffington Post. He is also on the social council of No Kid Hungry and is the Co-founder of CreatingIs. McDonald shares his perspective on Facebook promoted posts and the value they can bring to small businesses.
A key takeaway that McDonald shares: Small businesses should focus more on listening to their customers rather than talking to/at them on social, especially if your business is new to social media.
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I agree that you need to find those people who believe in your products and services and have them share it. My thought is to get an even further reach you are going to need to advertise. Perhaps it’s not by using promoted posts. You might use a Facebook ad or some other form of advertising. The more people that are exposed to your products and services the great your reach.