Establishing a Voice and Tone for Your Business
Here are some best practices for establishing a style and voice that will help bring your company to life and boost engagement with your audience.
Is Your Business Going to the Dogs?
In this dog-eat-dog corporate world of deadlines, stress and non-stop meetings, I got to thinking about the effect it has when I bring my pup Dwight (see below) to work. The minute he trots in the door, people...
Feeling Adrift? Try Online Forums for Small Business Advice
One of the things I love about working at VerticalResponse is the incredible group of talented and experienced colleagues. I came from a very small company where I was in charge of sales, marketing and product...
Secrets of a Successful Email Newsletter
Here are some quick tips to make your email newsletters stand out in the busy inbox and get your subscribers talking (and buying).
Your Google Places Questions Answered!
We recently held an information-packed webinar about the power of Google Places. We had a great turn out for the webinar, and received so many questions that we simply couldn’t get to them all. So, we asked...
What’s New Wednesday: Breather and Vine for Android
We’re back with another episode of “What’s New Wednesday.” In this episode, members of the Skadeedle crew highlight the new service called Breather and Vine for Android.
Responding – The Missing Link of Social Media
Have you ever commented on a post made by a business you’ve liked on Facebook, or tweeted a question or comment to a business you follow on Twitter? Did you get a response, or did you hear the sound of...
4 Big Benefits of Creating Online Thank-You Pages
Here are four BIG reasons why a dedicated thank-you page is better than a simple confirmation message for your website forms.
How Often Should You Post on Social Media?
Get some tips and guidelines for how often you should post to the various social media networks to grow your business.