Do you ever worry about the quality of your email list? If you’re not careful, your email list can quickly become cluttered with bad email addresses that will lead to bounces and spam complaints. In this blog post, we will discuss five tips that will help keep your email list clean and free of any dead weight so follow these tips and you’ll be able to maintain a healthy email list that will help improve your email marketing campaigns and email deliverability!

Don’t use external sources:

One of the best ways to avoid having bad email addresses on your list is to make sure that your contacts come from a trustworthy source. If you’re buying email lists or scraping them from the internet, there’s no guarantee that the email addresses are good. It’s always best to get your contacts from a reliable source, such as an opt-in form on your website, and avoid buying data from sketchy sources. Email lists that are bought from external sources are often full of bad email addresses. Not only is this a waste of money, but it can also cause your email deliverability to suffer and can lead to a high number of bounces.

Monitor Your Bounces and unsubscribes:

Another good way to keep your email list clean is to constantly monitor your bounces and unsubscribes. If you see that you’re getting a lot of bounced emails, that’s a sign that you need to do some cleaning. You can either remove the email addresses that are bouncing or try to reach out to them and see if they’re still interested in receiving your emails. If you see that you’re getting a lot of unsubscribes, that’s also a sign that you need to take a closer look at your email list. Maybe there’s something in your emails that’s turning people off. Or maybe you’re just emailing too often. Either way, it’s important to keep an eye on.

Segment Your List:

By segmenting your list, you can send targeted emails to specific groups of people. This will not only help improve the quality of your email list, but it will also help improve your email open and click-through rates. Also you can try to remove inactive subscribers. Over time, people change their email addresses or they stop using email altogether. If you have subscribers on your list who haven’t opened one of your emails in six months or more, then it’s probably time to remove them from your list. Keeping inactive subscribers on your list can hurt your email deliverability because it gives the impression that you’re sending emails to people who don’t even use email anymore

Avoid using certain words:

There are certain words and phrases that can trigger spam filters. If you’re using these words in your email subject lines, there’s a good chance that your emails will end up in people’s spam folders. To avoid this, try to avoid using words like “free,” “win,” or “cash.” Also, spam filters are monitoring email content for things like too many links, too many exclamation points, or using all caps. If your email looks like it could be spam, there’s a good chance that it will end up in people’s spam folders.

Test your email before sending:

Before you hit the send button, it’s always a good idea to test your email. Send a test email to yourself and other people with different target domains (ie:, and see how it looks in your inbox. Did it go to the spam folder? Are the images displaying correctly? Is the call-to-action clear?

In conclusion: A clean email list is essential for any successful email marketing campaign. So take the time to clean up your email list and you’ll see a big improvement in your email deliverability! 

Did you find these tips useful?  Now it’s time to apply what you just learned about deliverability.
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