Measuring the performance of your newsletter
As small businesses plan for the types of email marketing campaigns they want to send out, it’s no surprise that newsletters often top the list. Here are a few reasons why: Newsletters are personable – offering...
Play nice in the inbox: 7 tips for a well-designed newsletter
Make sure your newsletter gets opens and clicks. With these tips, you’ll increase readability and customer engagement in no time at all.
What’s in a name? Choosing a name for your email newsletter
Creating a “name” for your weekly or monthly email marketing newsletter can be fun! You either want it to be catchy or you want it to be memorable but you want to call it “something.” We...