Social media marketing

Get tools and insights on everything related to social media. Whether you’re just starting with Twitter or ready to leap into Facebook Ads, here’s how to make social media work for you.

434 Articles

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Social media marketing

Boo! Top 5 Ways to Scare Away Twitter Followers

There are some unwritten rules in the Twittersphere that every small business should know.

10 years ago

Social media marketing

Find the Right People on Twitter and Watch Your Business Take Flight

Following and being followed by the right people and businesses on Twitter can be critical to your business's success. Here's how to find them:

11 years ago

Social media marketing

Facebook Announces New Detailed Video Metrics

As businesses continue to upload video to Facebook, the largest social network is beefing up video metrics in Page Insights, and ad reporting is coming soon, too.

11 years ago

Social media marketing

Facebook’s Changing Algorithm: How to Make it Work for You

With Facebook's ever-changing algorithm, increase the shareability of your Facebook content by keeping these tips in mind:

11 years ago

Social media marketing

Advice from a Social Pro: Integrating Social into Your Marketing Mix [VIDEO]

This video series provides answers from industry pros to some of the most pressing social media questions facing today's small businesses.

11 years ago

Social media marketing

Creating Facebook Retargeting Ads: A Step-by-Step Guide

Learn how to retarget your existing customers through custom audiences on Facebook in this short and useful guide.

11 years ago

Social media marketing

Social Media Marketing Automation Dos and Don’ts

Using automation tools can help you maintain a consistent social media presence. Here are dos and don’ts on how to integrate them into your marketing.

11 years ago