Does Your Small Business Need a Social Media Policy?
The short answer is: heck yeah! A social media policy summarizes company procedures for employee communication in the online world. Just because you’re not as huge as Exxon Mobil doesn’t mean you can’t get yourself...
3 Tips to Make Your Press Release More Social Media-Friendly
Have you ever thought about using press releases as a content source? There’s no rule that says only journalists are privy to press releases.
How to Go for the Gold with Your Email & Social Media Marketing
The London 2012 Summer Olympics are right around the corner (beginning July 27 and running through August 12). The official Olympics Twitter account already has more than 660,000 followers (and counting) and the...
Small Biz Social Secrets – Episode 4: Lauren Friedman [VIDEO]
We’re very excited about our fourth installment of the Small Biz Social Secrets video series. This time we’re chatting with Lauren Friedman, Manager of the Community Engagement Team at Adobe Social. In...
Small Biz Social Secrets – Episode 3: Chris Brogan [VIDEO]
We are back for our third installment of Small Biz Social Secrets. This time around we had the distinct pleasure of sharing a few moments with Chris Brogan, President of Human Business Works. Chris shares insight...
Tips & Insights from DIY Innovators
Jenny Hart, owner of Sublime Stitching Steve Jobs once stated during a Stanford commencement address, “You’ve got to find what you love… Work is going to fill a large part of your life, and the only way to be...
Using Photos to Maximize Facebook Engagement
Today’s social media platforms allow you to communicate like never before. We can connect with old high school friends and family members all over the world. But as we see mega social platform Facebook nearing one...
Marketing Lessons From the ‘Little Guys’
Big businesses need to lighten up, get creative and take a few cues from small business owners.
Small Biz Social Secrets – Episode 2: Wesley Faulkner [VIDEO]
We are back for our second installment of Small Biz Social Secrets. This time around we had the distinct pleasure of sharing a few moments with Wesley Faulkner, Digital Strategist at Snoball. Wesley shares...