An email list is a set of emails your company creates by corresponding with its online clients using different lead-generating techniques. Your email list expands as users opt out over time and regularly add fresh emails.
Did you know that over 75% of individuals who visit your website today won’t ever return? The fact that there is so much stuff on the internet and that it is so big is not your fault. You may turn those website visits into subscribers by starting an email newsletter. You will be able to remain in contact with them and entice them back to your website after they sign up for your email newsletter.
You lose perspective subscribers and consumers daily if you don’t have an email newsletter. What if we urge consumers to follow us on social media? That would give us the means to reach those users, wouldn’t it? It will, and you should unquestionably grow your social media fan base. But those social networking sites are not yours.
The reach of your audience is restricted by social media platforms like Facebook and Twitter. More significantly, fewer of your consumers may be regularly reading their social media accounts. That’s the reason you should collect email addresses for your newsletters.
Why Should You Collect Emails?
If you have anything new about your company that you want to share with your existing customers and potential new customers, you may publish it on your website or a social networking site. You may also communicate with individuals through email by sending out a periodic email newsletter or doing so on an ad hoc basis. However, first things first: you’ll need to start gathering people’s email addresses.
The Most Efficient Way to Compile a List of Email Addresses
It is good to offer consumers a reason to join the newsletter, such as saying, “Stay on top of the newest industry events with our monthly email newsletter.” Including a sign-up form on your website that directs users to “click here to subscribe” is an efficient and low-cost method for collecting visitor email addresses. You should include a call to action to sign people up for regular updates after publishing each article.
Visitors to your website should be encouraged to provide their email addresses in exchange for a free report or guide. If you want to encourage individuals to sign up for your email updates, you might offer them a prize or the opportunity to win something as an incentive. Add a sign-up form to both your website and your Facebook page. Twitter and LinkedIn would benefit you by posting links to your most recent newsletter issues.
You may also gather email addresses via more conventional printed marketing materials, such as direct mail, brochures, postcards, and your business.
There are many ways to get people to sign up for your weekly or monthly email marketing campaigns — and we’ve put together a list of some of the best. Start collecting email addresses today with these 29 list-building tactics.
- Include a link to your newsletter sign-up form in the main navigation bar of your website or blog. (Or better yet, include a signup form in the main navigation bar).
- Create a signup call to action button on your Facebook business page.
- Create enticing visuals encouraging people to sign up for your list and post them on social media channels (especially Facebook, Twitter, Instagram, and LinkedIn).
- Attend or exhibit at a trade show or networking event and bring a newsletter email signup clipboard or book. If you’re tech-savvy, bring an iPad or mobile device with you. Ask each person you talk with to sign up. Do the same for any business cards you receive.
- Include a link to your newsletter signup form in your personal email signature.
- Place a newsletter signup clipboard next to every register if you have a retail store. Have your employees mention the newsletter and emphasize the benefits (exclusive discounts, events, educational info, reminders, etc.)
- Join your local chamber of commerce, email the member list (if it’s opt-in) about your services, and include a link to sign up for your newsletter.
- Host your own event and request attendees to join your newsletter.
- Offer a birthday club, and give something special to those who sign up.
- Incentivize your employees. Give them financial rewards for adding new subscribers to the newsletter.
- Give something away like samples, a tour, a consultation, a free how-to guide, an infographic, or a how-to video, and have people sign up for your newsletter to qualify.
- Get referrals. Ask your customers to encourage friends to sign up. In exchange, give them a discount.
- Use Pinterest! Here’s a step-by-step guide to building your email list with Pinterest.
- Make and upload videos to YouTube or Vimeo, then include a link at the end of every video directing people to your newsletter signup form.
- Post your signup form page on LinkedIn and sponsor it.
- Have a list of postal addresses without emails? Send a direct mail offer that can be redeemed when the recipient signs up for your newsletter.
- Include a link to the email signup form in your Twitter business profile description. Here’s how to edit your Twitter profile.
- Use a lightbox or pop-up overlay. When someone attempts to leave your site, the pop-up text will encourage them to sign up.
- Include a forward-to-a-friend link in all your emails.
- Use a hosted signup form landing page.
- Create a tab on your business Facebook page and include an email signup form.
- Offer “newsletter only” discounts and mention them on your signup form page and on social. Don’t use those offers anywhere but in your newsletter.
- Ask people over the phone. When people call your business, don’t hang up until you’ve asked if you can add them to your newsletter.
- Put a fishbowl on your counter, ask for business cards and permission to sign up for your newsletter, then do a weekly or monthly prize giveaway of your product and announce it in your next edition.
- Post a photo of an item or an offer to give away on Instagram. Then, include a link in your Instagram bio asking people to sign up to participate in the giveaway.
- Include a call to action, a link, and a signup form at the end of every blog post you write.
- Add a link or sign-up form in the footer and/or sidebar of your website.
- Create a Twitter lead generation card to advertise and gain signups for your email newsletter.
- Include a link or signup form on your company’s “about us” page.
Bonus: Optimize your site for appropriate SEO keywords, and ensure your business can be found on relevant online listing sites. You want to appear at the top of organic search results when people look for your products or services. This will help you find your business and your newsletter signup form.
Need more ideas for your next email? Check out our list of 50 email ideas.
There are many ways to get email addresses for email marketing campaigns. However, the ones mentioned above are quite efficient and simple. It doesn’t take much time or effort to get emails for email marketing.
Once you get emails, save them and use them to stay in touch with your audience by sending them newsletters, posting fresh blogs, holding contests, personalizing with them by expressing thanks, and marketing exclusive deals or discounts. As was said in the beginning, there is a potential that your emails could eventually go missing, so be sure to update them often.
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Editor’s note: This blog post was originally published in September 2009 and has been revamped and updated for accuracy and relevance.
© 2017 – 2018, Contributing Author. All rights reserved.