As the temperatures rise, so do people’s spirits. Use the following tips to share some of that springtime joy with your email list. And remember, little changes can have a big impact when it comes to email marketing.

April emails bring May sales

Too many drafts cooling down your inbox? Don’t let things pile up. Instead, liven up your emails with these tactics:

Renew: The holiday rush is long gone, but the beginning of spring brings all new ways to celebrate and engage with customers. So, as nature comes alive, consider bringing a fresh offering to your emails. For instance, if you’re a shoe company, send an email to help customers “step into spring” with the latest fashion colors.

Refresh: As discussed in this article, spring is a great time to make sure you’re reaching the right people with the right content. Try asking subscribers if they still want to get emails from you, and clean your list of those who aren’t engaging with your brand. Now is also a good time to ensure that you’re sending fresh, exciting content to meet your current subscribers’ needs. Look at your metrics, like open and conversion rates, to see if your emails are having the effect you hoped for.

Reform: What’s working and what’s not? Take a look at one of your old emails; could your future emails be spruced up? During springtime, it may be more acceptable to add playfulness and bright colors to your email. Consider fun, spring-filled subject lines. If you’re a cleaning company, for example, you might try a subject line like this: What the Easter Bunny never told you about your vacuum cleaner. Or, you can simply add a splash of yellow to your emails to liven things up.

Go outside (of your comfort zone)

Spring it on them: Dropping “spring” into your subject line is a good way to grab attention and let customers know you’re celebrating the season. Also be sure to highlight what’s changing in your store, such as new designs, an addition to your team or refreshed products.

Short and sweet: Give readers the information they need and get out of their way, so they can go back to playing outside.

Egg-cellent email examples

Spring advertising isn’t just for clothing companies. Take a look at these emails to get your creatives juices flowing.

The above campaigns are are effective because they:

• Maintain a good balance of text and images
• Project a simple but attention-grabbing message and layout
• Use appropriate color choice, but not so many colors that it’s jarring
• Link to their website or offer with clickable images
• Communicate with a short, clear message directing people to their spring sales

Occasions worth mentioning

Take advantage of spring events to generate more email campaigns and relate to your audience. Here’s what’s happening in spring 2019:

• Mardi Gras (March 5)
• March Madness (starts March 19)
• International Women’s Day (March 8)
• St. Patrick’s Day (March 17)
• The official first day of spring (March 20)
• April Fool’s Day (April 1)
• Earth Day (April 22)
• International Workers’ Day (May 1)
• Cinco de Mayo (May 5)
• Mother’s Day (May 12)
• Graduation (starts in May)
• Tax Refund Season (starts in March)

‘Tis the season for blooming flowers and fresh email campaigns. Set aside your past campaigns to let new ideas shine through. Who knows, maybe you’ll find the pot of gold.

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Editor’s note: This article was originally published in 2011 and has been rewritten for accuracy and relevance.

© 2019, Lindsey Bakken. All rights reserved.