It seems like such an easy thing to remember to do, but even the best of us forget to do it. That’s right, segment our customers by what they bought last, and offer them more.

The daily deal site Rue La La recently sent me an email with a catchy subject line which was personalized, “Janine, guess what’s coming back?” And because I had a previous relationship with this company I was completely intrigued. I was then reminded by the pictures of the products they used that it’s a new season, and I probably need new shoes; new shoes of the same brand I have previously bought. Bravo to a great email marketing message!

Have you segmented your list and re-marketed to them with other products they may like based on their past buying behaviors? I’d love to hear about it!


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