With 89 percent of customers starting their buying process from a search engine, it has never been so vital to show up online — especially considering that 75 percent of searchers never scroll past the first search results page. Aside from your business’s profit potential, think about your ideal customer: How hard is it for them to find you? How can you make it easier? The answers lie within search engine optimization (SEO) and search engine marketing (SEM).

It’s not enough to have a website or Facebook account. Instead, make the most of channels, such as social and email marketing, to direct traffic to your website. Meanwhile, let your website focus on reaching its full potential and get found by new customers who don’t have a relationship with your brand.

Our free, information-packed eBook will walk you through how to set up your website, drive traffic to your business and find success.

Learn how to make your website work for you:

• Boost your findability with directory listings
• Improve your organic search rankings with keywords
• Use pay-per-click to gain traffic
• Measure your success through metrics like impressions

Download the free Guide to Search Engine Optimization and Marketing from Deluxe.

Join 140,000 small business owners

Get expert tips and email inspiration delivered to your inbox every two weeks.

SUBSCRIBE

© 2019, Contributing Author. All rights reserved.