I’ve blogged a lot about the importance of having a blog for your business (check out my post: Start Blogging! 10 Reasons Why You Think Time Wasted Might Be Time Well Spent), but the actual writing part seems like the most daunting task to many. I think it’s easy to be intimidated when it comes to blogging – especially when you’re writing something that lots of customers (and potential customers) might read.

Copyblogger did a great article on 7 Tips for an Authentic and Productive Writing Process, and the key point worth mentioning above all others is the basic – yet practical – advice of “write the way you talk.” When it comes to blogging, there’s no better way to write than in a friendly and conversational manner that people can relate to. It’s a great way to build relationships with your audience.

The article says that the best way to do this is simply by imagining yourself having a chat with a trusted friend. Hey! That’s exactly what I’m doing right now! It really works, so give it a try next time you sit down to write a blog post. And check out the 6 other ideas to help you along.

Our Retention Marketing Specialist, Amber Cleave, is headed to NYC in a few weeks to attend the DMA’s Design & Copy Technique and Application Certification. We’ll make sure to share her learnings and help you make the most of your blog.

Happy Writing!

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