Are you aware that there are almost 32 million small businesses across the United States?

While this is a sign of a healthy economy, it’s also a lot of potential competition. Instead of struggling to keep your head above water, it’s much better to take a proactive approach. One way you can do this is by enlisting the services of an email marketing specialist.

Are you wondering how they can make a difference? Keep reading to learn all about how an email marketing specialist can help your business not only survive but thrive.

What Is Email Marketing?

If your small business has been struggling, then you’ll be glad to know that email marketing is a tried and true method of reinvigorating your clientele. The main purpose of email marketing is twofold. It can get you new customers and it can solidify and maintain relationships with older customers.

The actual content of the email can vary. It can promote a new product, give news about the business in general, or provide information that can demonstrate how much authority your brand has.

You might be asking yourself, “If email marketing is so effective then why doesn’t everyone use it for their business?” The truth is that some businesses do it quite poorly if they do it at all. For it to be as effective as possible, you need someone on your team who is trained and knowledgeable.

That’s where an email marketing specialist comes in.

Creating a Comprehensive Strategy

If your goals aren’t clear, then your email marketing success will suffer for it. An email marketing specialist can not only help you focus on specific goals but can also determine who your audience is. Oftentimes, it takes sophisticated analytics to determine the details of an audience.

Once your specialist gets their hands on this information, they can tailor your emails in a way that speaks to this audience in the most effective way possible. After all, an email to potential donors might sound a lot different when compared to an email for sports fans. Having the right tone is only part of it because the entirety of the email’s aesthetic should fit the strategy and get you closer to your goals.

Buying and Building Email Lists

Aside from big-picture campaigns fueled by email marketing ideas, a specialist can look for email lists that are worth the investment. In addition to buying email lists, it’s also important to get an email specialist who can build your own client list from the bottom up. The earlier you start on this task, the bigger and better it will get.

Whether the lists you own are bought, built, or both, it’s crucial to maintain them. Your specialist should make sure the list stays clean and effective on a regular basis. Otherwise, you could have a list with a bunch of dead or unresponsive email addresses on it.

A well-maintained email list is one that will engage with your output and stay loyal to your efforts for many years to come.

Learning and Growing

When it comes to email marketing tips, it’s crucial to monitor the success or failure of each campaign. An email marketing specialist can do just that and more. By keeping track of all the relevant analytics, they can make sure the next campaign is fine-tuned to be even better.

Some of the aspects they can keep track of include click-throughs, metrics, purchases, and much more.

By learning what works and what doesn’t, you can turn your marketing campaigns into an exact science rather than a guessing game.

Proofread and Proofread

While typos are common in everyday correspondence, this is something that can leave an egg on the face of your business. Another responsibility that an email marketing specialist will have involves proofreading your emails. They can make sure that everything you send out has been read twice or more.

That way, you can have peace of mind knowing that your business is putting its best foot forward. After all, words like “shirt” are one missing letter away from offending a customer and then losing them for good.

The real estate industry emphasizes location, location, location, but the term you should be repeating is proofread. To make things easier, a specialist can create an email template. Not only will this save time but it also allows for easy tinkering without the need to rewrite every single sentence.


A person’s email is a piece of sensitive data that comes with a lot of responsibility. Your marketing email list should give a customer peace of mind. If they feel like your security isn’t good enough or that you’ll sell their information, then chances are they won’t sign up at all.

The last thing a customer wants is a flood of phishing scams, for instance. An email marketing specialist will also be responsible for making sure your email lists and campaigns are as secure as possible. Oftentimes, this involves investing in cybersecurity software.

Other than specific software, there are various ways you can keep the info safe, such as encrypting email lists. A specialist will be able to tell you all about it.

Are you Ready to Hire an Email Marketing Specialist?

Now that you’ve learned all about how an email marketing specialist can help your business thrive, it’s time to make the investment. After all, you have to spend money to make money. Once you see the amazing results, you’ll know that you’ve made the right choice.

Vertical Response is your number one source for the highest quality email marketing. Our experts also specialize in social media and small business marketing strategies in general. Our basic and pro service prices make sure you can find something that’s right for your budget.

Check it out and start your free trial today.

© 2022, Chris Duncan. All rights reserved.

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