Make Your Website a Rock Star Before You Start the Tour

In today’s digital business environment, the importance of your website is growing all the time. The best websites create a memorable experience for all of their visiting customers. They make it easy to see what services or products you offer, for example, and they allow customers to compare prices and find unique deals. They’re also top performers in search and show up prominently on directories and social media. If your website does all these things, it’s a rock star. But if it doesn’t, here are three ways you can boost your website to drive the results your company needs from Deluxe’s webinar “How to Give Your Website Rock Star Status.” Watch the webinar below:

It starts with design

When looking to make a purchase, research shows that 89.3 percent of customers go directly to the company’s website. Now it’s up to you make sure your website makes the best impression possible. A clear, clean design is essential. Your website should have a uniform look across all its pages and feature content layouts that are easy to scan and read. And don’t forget to include your contact information in as many places as possible so customers don’t have to hunt when they’re ready to buy.

Make sure it appears online

The Internet is a big place and simply having a website isn’t enough to drive traffic. You have to make your site easy to find as well. Start by claiming your local directory on Google and then move on to do the same thing on other search engines as well. As you are adding your information, make sure all of your data is consistent across these directories; this will make your company appear like a legitimate business to the search engines and get you higher placement on organic search pages.

Attract more customers with less effort

Your website alone isn’t enough to guarantee sales, unfortunately. For the best results, you have to market it just as you would a brick and mortar store. Improving your appearance on search engines will help, but you also need to focus on other marketing channels. Email marketing is a must because it pairs well with social media, helps you create customer lists and can generate a return of $40 for every $1 spent. Finally, don’t discount the importance of social media marketing. Start pages on the social media sites that make sense for your business and use them to interact with your customers through promotions and offers; you’ll be amazed at the results. These are just a few of the ideas you can find in Deluxe’s webinar “How to Give Your Website Rock Star Status.”

Editor’s note: This blog post was originally published on January 11, 2015 at Deluxe.

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