This is the latest installment from my blog on iMedia Connection:

“Halloween is over, and you know what that means: Let the holiday marketing extravaganza begin!

When it comes to email marketing, data on our retail clients show that open rates and click-through rates hold steady during the holidays – despite the added volume – and that click-to-conversion rates increase significantly. What’s more, the biggest online retailers increased their year-over-year email volume 21 percent last November and December … All positive signs that the holidays this year will be another banner year for email marketing.

How can you make the most out of your end-of-year email marketing? Let the three phases of holiday shopping be your guide. Here’s the breakdown, along with some creative ideas on how to tailor your email marketing messages to each phase.”

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